As a fresh entrant in the market at the time of initial brief, the client’s brief was to create a logo and brand that would encapsulate their business and investors. This is evidenced through using varying tones of green reflecting the seasonal changes of the agribusiness world.
As part of the initial brief, we prepared logos, business cards, letterheads and email signatures.
To ensure that the client’s needs are consistently applied to all marketing collateral, we prepared a detailed style guide, including logos, mark, colours, and font styles. The client received the style guide in an easy to use pdf format with hyperlinks to the artwork and fonts.
Riparian CP’s “look and feel” were then carried through to a variety of documents required for the business, these documents include all the design elements created for them, including cover templates, indices and DPS page designs with headers and footers, icons, tables, graphs and type styles.
The client required an online presence rather than a marketing tool. As such we developed a clean design consistent with the “look and feel” that had already been carried through to all the other marketing collateral.
Ongoing and on brand
Rocketfish has worked hand in glove with Riparian CP since 2018, and been the go to agency for all of Riparian CP’s creative projects. Below are samples of a Seasons Greetings campaign for web and on social media.